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As department stores increased in number and size, retail spaces within shops were furnished in different styles as examples for customers. One particularly effective advertising tool was to set up model rooms at national and international exhibitions in showrooms for the public to see. Some of the pioneering firms in this regard were Waring & Gillow , James Shoolbred , Mintons and Holland & Sons. These traditional high-quality furniture making firms began to play an important role as advisers to unsure middle class customers on taste and style, and began taking out contracts to design and furnish the interiors of many important buildings in Britain. 4
Interior design describes a group of various yet related projects that involve turning an interior space into an "effective setting for the range of human activities" that are to take place there. 1 An interior designer is someone who coordinates and manages such projects. Interior design is a multifaceted profession that includes conceptual development, communicating with the stakeholders of a project and the management and execution of the design. History edit
In 1882 the London Directory of the Post Office listed 80 interior decorators. Some of the most distinguished companies of the period were Crace , Waring & Gillow and Holland & Sons; famous decorators employed by these firms, included Thomas Edward Collcutt , Edward William Godwin , Charles Barry , Gottfried Semper and George Edmund Street 8 Transition to professional interior design edit Art Deco style is mainly based on geometric shapes, streamlining and clean lines. 25 26 The style offered a sharp, cool look of mechanized living utterly at odds with anything that came before. 27 How Japanese Culture influences their Designs" Design Sojourn. 2009-11-18 Retrieved 2012-01-27 External links edit Home Enthusiasts & Home Owners
The profession of interior design is not clearly defined and projects undertaken by an interior designer vary widely. Terms such as decorator and designer are often used interchangeably. However, there is a distinction between the terms that relates to the scope of work performed, the level of education achieved, and often, professional accreditation as an interior designer. Interior designer edit Ellen Mazur Thomson, author of Origins of Graphic Design in America (1997), determined that professional status is achieved through education, self-imposed standards and professional gate-keeping organizations. 17 Having achieved this, interior design became an accepted profession. Interior decorators and interior designers edit